Client comments:

"I wake up in the morning and it looks the same, it's not sticking up every which way," said North Vancouver resident Lindsay Ross, who is thrilled with her new hairstyle.

Frequently Asked Questions

Getting It Straight - Hair today from TIME MAGAZINE

In the .80s, a perm was supposed to leave your hair a Geena Davis-style froth of curls. But now that pin-straight hair like Gwyneth Paltrow・s is the must to do, the Japanese straight perm,a.k.a. :Japanese relaxer;or :super straight,; makes hair hang straight for as long as six months and works on every type of hair except African. But if your calendar is full or your pockets aren・t, it might be wiser to buy straightener in a box from the store: a Japanese straight perm can take up to eight hours in the salon and cost as much as $700.

:Some straight perms are done with a hot iron and are very time consuming, and some are done with chemicals and are less time consuming,; explains Karla Newgarden Takahara, a stylist at the Manhattan salon Space.

:For my clients, I usually recommend the milder one. It・s a lot less time, and it・s a lot less money.; She doesn・t recommend, however,the most women make their hair straight: :Most people don・t look that great with no body and no texture and no movement in their hair.;Sounds as if we should aspire to look more like Ozzy Osbourne than Gwyneth (who blow-dries her hair).

 

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